Brand identities, campaign concepts, website copy, content built for real problems even when the client wasn't. Some of it started as practice, some as a "what if I tried this" idea, but all of it was built the way I'd build for an actual business. Have a scroll through and see what catches your eye.

Portfolio

Hand holding smartphone displaying FACECARD Instagram profile with skincare-themed posts.
A tube of FaceGARD pimple cream next to its black and purple packaging box.

FACECARD

Imagine a skincare brand that stopped trying to look flawless and started trying to look believable. Facecard is Made For Real Skin, built for an audience that trusts a half empty product bottle more than a filter.

See Project
A white paper coffee cup with a black lid and a cartoon character holding a steaming mug, with the words 'SECOND nature' printed on the cup. Next to the cup is a loyalty card with the same cartoon character, the text 'second nature LOYALTY CARD,' and an expiry date.

SECOND NATURE

Imagine your local coffee shop actually meant it when it said sustainable. Second Nature is a vegan coffee and merch brand built for a generation that can spot a lecture from a mile off.

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Store window display featuring mannequins dressed in fashion clothing and makeup, with a sign that reads 'YOU ARE NOT THE ORIGINAL DRAFT. Marginalia'. A person is walking past in front of the window.

MARGINALIA & ALTERIOR

Imagine an upcycled fashion label that never asked you to pick one identity and stick to it. Marginalia turns the labels other people gave you into raw material, and Alterior takes the same idea to couture, one of one, made by the people who actually invented the maximalism luxury keeps borrowing.

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Open magazine showing a fashion photo of a woman in a futuristic, metallic dress with a textured, swirling pattern, and arm-length gloves, against a gradient blue background.

PROVENANCE

Imagine a fashion house built entirely around the fear of failing a scan. Provenance is a concept high fashion brand for a culture obsessed with proving you're real, before anyone checks if the accusation was fair.

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A colorful collage of promotional posters for various mental health and therapy support groups, each featuring text, photos of women, and decorative floral elements.

UMEED PSYCHOLOGY

Imagine a psychology practice that never made you explain your culture before you could talk about what's actually going on. Umeed is culturally responsive, neurodiversity affirming therapy, built by people who understand the weight of a hyphenated identity firsthand.

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Mythology Projects

I’m a huuuugeeee greek mythology nerd, so of course I had to create some brand identities off my favourite greek gods

A bottle of red wine, a bunch of red grapes, a cheese board with various cheeses, slices of bread, and charcuterie. A glass of red wine, a corkscrew, and a white and blue checkered cloth are also present on a white surface.
A person in a patterned jacket holding a bottle of Baccanal sparkling wine with purple label, and another person holding a cocktail glass with pale yellow liquid, against a backdrop of purple velvet curtain.

Bacchanal

Person holding a maroon paper coffee cup with a lion logo and the words 'FELIX STYX' inside a car, near the steering wheel and dashboard.
Stack of pink and black cups with a white graphic and the word 'Six' on each, placed on a wooden surface against a dark background.
A cardboard beer carrier with a handle, decorated with the word 'SIYX' and a stylized graphic of three animal heads.

based on Dionysus - the god of wine and theatre

Styx

based on Hades - the god of the dead

A bouquet of light pink roses wrapped in pink floral paper with the word 'Love' written on it, pink ribbon, silver scissors, and a spool of pink ribbon on a purple background.
Close-up of a glass sign for a flower shop with elegant pink cursive lettering, reflected on a building window.

Kore

based on Persephone - the goddess of spring

Umeed Psychology

Umeed Psychology
Marginalia

Marginalia
Iyashi Psychology

Iyashi Psychology
FACECARD

FACECARD
provenance

provenance
second nature

second nature