The final identity runs on the double meaning of the word "label," a clothing label tells you where a garment came from, a personal label tells you who someone else decided you were, and both houses share that origin story. Marginalia takes the second kind of label and turns it into raw material. Alterior takes the same idea and stages it at couture volume, made to order, one of one, launching through a runway moment staged inside a queer nightlife venue instead of a standard fashion week slot, so the collection lands in the room its reference points actually came from. The copy stays dry throughout, closer to something you'd overhear than something a brand paid to say, because the whole concept, upcycled or couture, only works if both houses sound completely unbothered by where the material came from.