A worksheet for reviewing your marketing content the way it actually gets used, not just how it looks in the design file. Built from lived experience as a disabled and neurodivergent designer, alongside a psychology background in how people actually process information.

Walk through first impressions, readability, colour and contrast, cognitive load, and a full accessibility checklist covering perception, understanding, attention, and compatibility. Every box you tick feeds into a live score at the end, so you can see where a piece of content stands without doing the maths yourself.

Finishes with an action plan and a reflection page, so the audit turns into actual changes instead of just a list of problems.

Everything you need to build your own brand from scratch, without hiring an agency or guessing your way through it.

Seven frameworks in one file: positioning workbook, voice guide, colour selection, typography, messaging worksheets, content strategy, and a launch checklist. Work through them in order, or jump straight to whatever's actually stuck right now.

A few things that make this more than a fill-in-the-blank PDF. The colour section uses real colour pickers, so you see your primary, secondary, and accent colours as actual swatches rather than hex codes you're hoping look right. The voice guide is a click-through checklist of tone words, no blank page demanding you describe your own personality in paragraph form. And every section pushes past "what does this say" into "does this actually hold up": a contrast check for your colours, an accessibility check for your type choices.

It's an interactive HTML file, not a flat template. Fill it in on screen, print it when you want paper, or hit reset and reuse the same file for the next brand.

A monthly or quarterly check-in that does the maths for you. Enter this period's numbers and last period's numbers, and the percentage change calculates itself, green when something's growing, pink when it's dropping.

Covers your key metrics, top performing content, audience behaviour, wins and opportunities, and a clear action plan split into what to do next, what to test, and what to stop doing. Less time formatting a spreadsheet, more time actually looking at what the numbers are telling you.